Empower yourself to master nudge theory 

Elephant Trail is a digital learning platform inspiring you, to master nudging theory, techniques and get unique insights into global nudge cases. Elephant Trail is here to make behavior change easy, save the world and fuel business results across sectors, industries and markets. The platform was founded by Nudge and Behavioral Design Expert, Sille Krukow. Sille has more than 15 years’ of experience in conducting behavioral design studies, measurably nudging consumers towards better, greener and safer decision-making in global markets. She is one of the Founding Partners of Behavior Change Group and the developer of a globally acknowledged step-by-step method for piloting and developing nudge solutions – a methodology that generates substantial business results on top of enabling great decision-making. Sille has substantial knowledge within the field of applied behavioral science, nudging, and is executing projects across sectors and industries on a global scale. She acts as a spokesperson and trusted advisor on CSR and sustainability related nudge agendas. Sille is a renowned keynote speaker, guest lecturer and TV host on nudging and behavioral design.

See examples of Sille´s achievements within nudging and behavior change:

  • She has spoken alongside Her majesty Queen Máxima of the Netherlands on how to ensure financial literacy
  • Is a jury member of the“Nudging for Good Awards” along with Cass Sunstein, the author of The Nudge Book
  • Is a spokesperson for the global Heineken and F1 initiative against drink driving called “When You Drive Never Drink” , alongside Sir Jackie Stewart, David Coulthard and Nico Rosberg
  • Her client list for nudge development counts The EU Commission, Brussels Airport, Inditex ,Heineken, Nespresso and many more
  • Hosts her own TV show called “The Power of Habits”
  • Is a TEDx speaker
  • Holds a MA in Visual Communication Design

The purpose

The purpose of Elephant Trail is to empower you to apply nudge theory by providing you with the fastest knowledge trail, ensuring: