Elephant Trail is a digital learning platform inspiring you, to master nudging theory, techniques and get unique insights into global nudge cases. Elephant Trail is here to make behavior change easy, save the world and fuel business results across sectors, industries and markets. The platform was founded by Nudge and Behavioral Design Expert, Sille Krukow. Sille has more than 15 years’ of experience in conducting behavioral design studies, measurably nudging consumers towards better, greener and safer decision-making in global markets. She is one of the Founding Partners of Behavior Change Group and the developer of a globally acknowledged step-by-step method for piloting and developing nudge solutions – a methodology that generates substantial business results on top of enabling great decision-making. Sille has substantial knowledge within the field of applied behavioral science, nudging, and is executing projects across sectors and industries on a global scale. She acts as a spokesperson and trusted advisor on CSR and sustainability related nudge agendas. Sille is a renowned keynote speaker, guest lecturer and TV host on nudging and behavioral design.
See examples of Sille´s achievements within nudging and behavior change:
The purpose of Elephant Trail is to empower you to apply nudge theory by providing you with the fastest knowledge trail, ensuring: