Nudge leadership in a digital future


In this post-pandemic reality, applied behavioral science and nudge theory can support leadership and accelerate transformation and innovation. Nudge and Behavioral Design Expert, Sille Krukow have been looking at the challenge of distance leadership in a digital future and how to help global teams collaborate and deliver sufficiently on tasks and deadlines. Here the lack of human and physical presence becomes the biggest barrier. But this can be solved by integrating `social proof´ as part of the solution, and there are already good solutions out there; Take the apple watch feature that helps push performance when working out. This feature visually compares your performance with your friends and gives you the motivation to keep going even though, you are working out by yourself. This is a nudge that will help you coach co-workers or team members in a digital future.

To see more social proof nudges, click here