Nudge theory: Do we need people to understand to change behavior?


Is the systematic and reflective approach to lead organizational change the only way to make a successful change? 

Leaders today are facing growing complexity and changing environments. From a more traditional change perspective we need people to understand and work with mindsets to create successful change, but do we always need to follow this approach working with change?

Nudge and Behavioral Design Expert Sille Krukow and Richard Thaler believe in changing behavior by talking to our automatic behavior. By influencing our automatic behavior, we can accelerate change in a faster and more efficient way. We make it easy for people to change behavior and apply behavioral design and nudging to do so. To learn more about nudge theory and behavior change see the short clip about system 1 & 2 here