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🔒 Decision-making systems

90% of human decisions are controlled by basic human instincts, reacting subconsciously to our surroundings and visual guides. This means that if we want to change human behavior we have to know how to use design and communication to work with different decision-making systems. In this lesson Nudge and Behavioral Design Expert Sille Krukow introduces you to two decision making systems: System 1 & 2. Decision-making systems originally described by the Nobel prize winner, Daniel Kahneman

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