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🔒 Introduction to user journeys

When it comes to waste management the traditional way of making sure people don’t litter is to put up a sign, assuming that telling people what not to do will make them do the right thing. Unfortunately, the human brain is bad at turning this kind of information into action. But to figure out how to create effective behavior change solutions we first have to map a user journey. This will make sure we don’t miss crucial decision-making moments where we have an opportunity to intervene effectively. This means that before we start developing solutions we have to know the full user journey and key decision moments. In this lesson Nudge and Behavioral Design Expert, Sille Krukow introduces you to the concept of user journeys and gives you practical examples of how to map user journeys to effectively reduce litter

My trail