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🔒 Optimize wayfinding, flow and satisfaction- Part 1

Human decision-making processes make it hard for us to remember and activate information at the right time, simply because turning information into actions requires a lot of mental energy. This means that if we are to make the right decisions easy, the surroundings have to offer us, the right information at the right moment: Just when we need to react upon it. The right moment can be just before we are to turn left instead of right, just when we are about to enter our credit card payment or just when we are about to consume products that come with a health risk. In this lesson Nudge and Behavioral Design Expert, Sille Krukow introduces you to practical examples on how to use the principles of right information at the right time to optimize wayfinding, flow and satisfaction

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