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🔒 Right information at the right time

The human brain is generally bad at remembering instructions and information over a longer period of time. This means that if we are to act upon information and instructions, we need to have them available right at the moment when we are to act upon them. This is why “right information at the right time” is a behavior change technique. In this lesson Nudge and behavioral Design Expert Sille Krukow, introduces you to practical examples on how we can use the principles of “right information at the right time” to change behavior in different situations and ensure traffic safety, for example

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