Upgrade my subscription to watch this video

🔒 Using the pack mentality to drive change

Human beings are pack animals. This means that we are biologically driven to follow the behavior of others. We can use that to change behavior amongst employees, customers and citizens. In this lesson Nudge and Behavioral Design Expert Sille Krukow, introduces you to a case study where the pack mentality has been used to increase the number of customers selecting renewable energy products

My trail