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🔒 What is Nudging

Nudging is a new way of effectively changing behavior amongst employees, customers and citizens. Nudging is based on cognitive psychology and design thinking and strives to make the healthy, sustainable and safe choices, easy. In this lesson Nudge and Behavioral Design Expert Sille Krukow, introduces you to the concept of nudging. A concept that was originally introduced by Nobel prize winner Richard Thaler and Cass Sunstein in 2008

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