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🔒 What is priming

Have you noticed that when you walk past a pastry shop the smell makes you feel hungry? The smell subconsciously prepares or “primes” your brain to think about food and feel hunger. This is why priming techniques are often used to increase sales of cakes and candy. Priming is a behavioral design technique that can guide behavior toward specific products and actions. In this lesson Nudge and Behavioral Design Expert, Sille Krukow introduces you to the concept of priming and the different types of priming techniques

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